Shuttlewright

Your chatbot, your AI images, your AI copy: the EU now requires you to say so. Fines reach 3% of turnover.

Article 50 of the EU AI Act has applied since 2 August 2026. Chatbots must tell people they are AI. AI-generated content needs machine-readable marks. Deepfakes must be disclosed on first exposure. And on 2 December 2026 the last grace period ends - older systems must carry the marking too.

Run the obligation check   See the pack

Free check: which duties land on you?

Three questions from the Commission's Article 50 FAQ. Nothing you pick leaves this page.

Answer all three to see where you stand.

Sources: European Commission, Article 50 transparency FAQ; Regulation (EU) 2024/1689, Articles 50 and 99.

The four duties, in plain words

DutyWhoWhat it takes
AI interaction disclosureProvidersChatbots, AI agents and avatars must inform people they are AI - the "it's obvious" exception is narrow
Machine-readable markingProvidersAI-generated audio, image, video and text must carry detectable, interoperable marks. Older systems: from 2 December 2026
Deepfake disclosureDeployersClear disclosure on first exposure - a visible or audible label, not buried metadata
Public-interest textDeployersAI-written text published to inform the public needs a label unless a human reviewed it with editorial control

Enforced by national market surveillance authorities. Fines up to 15 million euros or 3% of worldwide turnover, with proportionality for SMEs.

The EU AI Transparency Pack

  • Role checker: provider, deployer or both - the question that decides your duties.
  • Obligation inventory (Excel): every place AI touches your business, mapped to the article, the required disclosure and an owner.
  • Disclosure wording library: chat widget, AI images, AI articles, voice, deepfakes - ready to adapt and place.
  • The deepfake test: the Commission's three cumulative criteria, worked through.
  • Timeline: 2 August 2026 in force; 2 December 2026 marking grace period ends; what to do at each.

What it is not: templates and checklists, not legal advice. It maps your AI uses to Article 50 and drafts the disclosures; it does not certify compliance.

$29

One-off. Instant download after payment. Word, Excel and PDF files.

Buy the pack - $29

Checkout by Polar, in US dollars. If the file does not arrive, email fuseini.metadata@gmail.com with your receipt.

Questions

We built our chatbot on a big provider's model. Their problem? Both of yours. If you place the system on the market under your name you are a provider; running it on your site makes you a deployer too. The pack's role checker sorts this in two minutes.

We are outside the EU. Exempt? The AI Act applies where the output is used in the EU. If EU customers use your system, plan on complying.

Is this advice? No. It is a worksheet pack built from the Commission's Article 50 FAQ and Regulation (EU) 2024/1689. For enforcement risk on a specific system, take advice.